జోడించు(jodinchu)" were created to bring the joy and benefits of creative and intelligent word play to people in their own languages. The idea for the products was sown many years back when the inventor/ founder’s mother refused to join a family game of Scrabble ®, a popular English word game, because of her limited knowledge of English. Initially, the idea was limited to a physical board game, that too only in Hindi. Over the course of our journey, new products and teaching techniques came into being, including “Life Size” Magnetic Tiles, and Ultra rapid mastery of script and spelling. We also won the prestigious HYSEA award in 2009 for the best software product idea in the startup company category, during the height of our software development activities, which we plan to revive in the near future. We are continuing to innovate and persevere, and working passionately to deliver super value to our customers.